Saudi Arabia’s vision for 2030 is among the most ambitious strategies ever witnessed in the Middle East and globally. It demonstrates the Kingdom’s strong resolve to secure the future of its economy by diversifying beyond its natural resources and investing heavily in the development of other sectors. The development of human resources ranks high in the nation’s priorities, as the Saudi people rise to carry forward this powerful plan..

As the country opens its doors and seeks to shine on the global stage, hospitality will be at the forefront and one of the key industries that will be relied on to demonstrate how far the Kingdom has evolved. As the deadline for this momentous plan quickly approaches, hospitality, travel, and tourism brands need to act now to ensure their teams are both able and motivated to take on the challenge of elevating the country’s tourism industry.

As a leading commercial advisory in the Middle East hospitality industry, Insight | Out is dedicated to supporting Saudi Arabia in the achievement of its strategy. We have applied our expertise to develop five tailored and knowledge-packed programs that will empower Saudi nationals with the necessary skills to deliver the ambitious 2030 vision.


  • Elevating strategic thinking and tactical planning in your commercial division
  • Building a hospitality culture within your organisation to meet global standards
  • Upskilling the Saudi workforce to meet the challenge of Saudi Vision 2030


Reservations Fundamentals

The in-house reservation team is an asset that contributes directly to a hotel’s revenue and needs to be armed with the right techniques to identify potential customer needs and persuasively recommend appropriate options.

This program will help participants understand the essentials of a reservation’s sales cycle. After identifying customer needs, they will learn to recommend the best-fit products and communicate benefits effectively to build the valuable direct customer relationship. By exhibiting a deep understanding of what customers want, your reservations team will earn their trust and be able to sell and upsell more expertly. 


Front Office Fundamentals

Front-liners are the most crucial reflection of a hospitality brand. Team members who take on these critical roles must develop the skills to be both engaging brand ambassadors and effective problem solvers.

This program highlights the significance of the Front Office and trains team members to identify different guest profiles, anticipate individual needs, communicate effectively to unique profiles, respond thoughtfully to diverse situations, and work holistically to gain and maintain customer loyalty. After completion, your team members will be skilled and confident enough to exceed guest expectations as the first and last touchpoint of the on-property customer journey.


Sales Fundamentals

As direct drivers of revenue, team members within the sales department must have a strong set of technical and personal skills to deal with the demands of their role. Their objective of creating win-win solutions for all parties relies on their ability to knowledgeably suggest products and persuasively convey benefits. Beyond being compelling sales executives, they must be regarded as trusted advisors. 

This program will build the team’s knowledge on how to effectively identify the right prospects and quickly define their needs using the sales cycle process. Team members will sharpen their negotiation skills to handle objections and even anticipate what those objections may be to proactively meet customer needs and boost conversion rates. The training will also cover the after sales process, which is essential for nurturing relationships and extending the customer lifetime value.


Food & Beverage Fundamentals

Team members in the food and beverage (F&B) divisions of a hotel have the important responsibility of building this vital ancillary revenue stream. By delivering a high level of service through F&B offerings, team members communicate to guests the brand’s dedication to delivering a beautiful experience that sets it apart from competitors.

This program trains teams about sequence of service, selling techniques, and service recovery strategies that will allow them to encourage more sales and increase revenue per cover. By creating an enticing F&B experience that evolves with guest feedback, hotels can build and improve customer loyalty.


Meetings & Events Fundamentals

Meetings and events serve as both an important revenue stream and a powerful way to build a hotel’s brand beyond guest stays. The first step to building the efficiency of this division is understanding that every client and every event will have its own unique set of requirements and expectations.

Through this program, participants will learn to differentiate between types of events to deliver an ideal customer experience all the way through to post-event relationship management. The use of technology is also integrated into this program to guide your team on optimising the use of booking systems. After completion of the training, Meeting & Events team members will fully understand their role in every step of the sales cycle and customer journey


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