ENABLE YOUR TEAM TO ACCESS THEIR FULL POTENTIAL IN PERSON OR ONLINE
Hospitality, travel, and tourism are people-led industries. Constant and well-planned learning and development initiatives are required to keep you ahead of your competition. Our programs include both theoretical and practical elements based on our firsthand experience working within the world’s most prolific brands.
All programs may be delivered in person or virtually. Reach out to discuss tailored programs for your needs.
OUR FOCUS:
- Elevating strategic thinking and tactical planning
- Building a commercially minded culture within your organisation
- Developing integrated decision-making forum within the core disciplines
- Providing tailored recommendations
- Improving participant skills to help them outperform the market
LEARNING PROGRAMS OFFERED
SALES
FOSTER THEIR CONFIDENCE TO CONVERT LEADS, UPSELL, INCREASE REVENUE, AND GROW PROFIT.
Your sales team members need to have the confidence to best represent your brand. Our programs offer a strong foundation in sales fundamentals and strategic approaches that will empower your team with the ability they need to drive more footfall, boost revenue, and accelerate sales and business growth within your competitive market and internationally. Most importantly, we align your sales approach to your brand’s positioning, as one size never fits all.
All programs may be delivered in person or virtually. Reach out to discuss tailored programs for your needs.
LEARNING PROGRAMS OFFERED
Sales 101: This program is a fundamental back to basics sales model for mastering the sales cycle. The workshop includes essential fundamental skills applicable to the entire sales team and built around the 7 steps of the sales cycle from prospecting a client all the way to asking for a referral.
Global Contracting & RFP Solicitation: Global Contracting & RFP Solicitation is tailormade to both hotel and brand Global Sales structures and essentials for hotels with distribution on the GDS and Global Sales coverage strategy.
Strategic Selling: A strategic sales and key account management training. This program develops a strategic direction that is customized for the hotel’s market segments and current performance through detailed analysis and by applying revenue management tools.
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DIGITAL MARKETING
HARNESS THE LIMITLESS POWER OF DIGITAL MEDIA
Digital media has expanded the horizons of every business in the world, and it is critical in industries like hospitality, travel, and tourism as it has the power to directly drive revenue. Excelling in this critical area of marketing can differentiate you in the minds of your consumers. Our interactive programs are delivered by subject matter experts who specialize in digital training and communication for the hospitality industry.
All programs may be delivered in person or virtually. Reach out to discuss tailored programs for your needs.
REVENUE
BE PART OF THE REVENUE EVOLUTION
As the discipline evolves, third generation revenue managers need to be commercially driven and astute in their analysis. An in-depth understanding of distribution management, a powerful and comprehensive strategic vision, and the ability to galvanize their teams are essential skills needed by revenue managers today.
All programs may be delivered virtually if required. Reach out to discuss tailored online programs for your needs.
LEARNING PROGRAMS OFFERED
Revenue Management 101: This module familiarizes participants with the fundamental principles of revenue management. From basic concepts through to advanced techniques, participants can expect a comprehensive “ground-up” examination of what it takes to excel in today’s fast developing industry.
Strategic Revenue Management: For a more high-level approach, this module will focus on the mid-to long-term objectives and revenue management strategy. Key elements of this module include competitive set definition, positioning, benchmarking and performance analysis.
Total Revenue Management: This workshop will help participants develop a more holistic approach to revenue optimisation. In many companies, revenue management is widely used for rooms divisions, however as the industry continues to evolve it is essential for all ancillary revenue generating departments in order to maximise revenue opportunities. This is demonstrated to participants using analysis of real-life examples from F&B, conferences and events, spas, and all other ancillary areas where key benchmark figures are available and potential measures can be discussed.
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DISTRIBUTION
UNLOCK THE POWER OF BLENDING TRADITIONAL AND WEB BASED CHANNELS
Understanding how to assess channel potential and create the right mix of online and offline is integral to succeeding in today’s digital world. Some traditional channels maintain their importance, but digital platforms are quickly superseding them in results. The Insight | Out team is at the forefront of this digital evolution and can support your team in learning how to optimise your distribution management strategy and tactics.
LEARNING PROGRAMS OFFERED
Distribution: Business Models and Systems: This module ensures that participants become familiar with the most common electronic booking channels, the importance of Single Image Inventory, and the challenges of maintaining the distribution network daily. As technology advocates, we believe that every executive with direct impact on the hotel’s commercials must know the fundamentals of distribution management as well as the integral role of technology in today’s hotel revenue management.
Distribution Strategies: The rapid and continuous changes in online distribution pose many challenges for hoteliers and a rising barrier to entry. This module is tailor-made for each hotel and adapted to its distribution structure and tech stack providing a methodical approach to master online distribution. Our innovative “layer model” describes the movement of rates and availabilities to the points of sale and how reservations are transmitted to hotels, as well as an analysis of costs and net revenue contributions per channel.
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FRONT OFFICE & RESERVATIONS PROGRAM
EMPOWER YOUR OPERATIONAL TEAMS TO DIRECTLY IMPACT REVENUE GENERATION
Each team member plays an important role in boosting the company's revenue. Our Front Office & Reservation programs support your teams to understand their roles and how they can improve business performance.
LEARNING PROGRAMS OFFERED
Reservations Sales Development Program
This program will help participants builds on their fundamental understanding of a reservation sales cycle. This workshop is delivered in conjunction with mystery guest calls and Reservations Department audits to help identify gaps and maximise sales and revenue generating opportunities. Attendees will learn to recommend the best-fit products and communicate benefits effectively to build the valuable direct customer relationship. By exhibiting a deep understanding of what customers want, your reservations team will earn their trust and be able to sell and upsell more expertly.
Front Office Upsell
This program highlights the significance of the Front Office and expands team members’ knowledge base to help them more clearly anticipate and meet individual guest needs in diverse situations. Participants will also learn strategies to seize additional revenue generating opportunities and upsell respectfully. After completion, your team members will fully understand how to exceed guest expectations as the first and last touchpoint of the on-property customer journey.
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