Distribution, Revenue Management and Digital Marketing
Revenue and Distribution Management provides an analytical review of revenue, sales and profitablity and is tasked with managing room rates, pricing and distribution in a digital eco-system. The revenue department is for you if you are analytical, system savvy, data and results-driven area that delivers opportunities for optimum profitability through intelligence and data.
Digital marketing is the component of marketing that uses on-line based digital technologies and platforms to promote products and services. If you are creative and can write, like data analysis, and enjoy working with technology digital marketing is an area you should explore.
This course provides an overview of each function and how they together from a commercial aspect and delivers an understanding of online digital platforms and the opportunities they present to elevate brands and products, improve visibility, grow audience, and boost profitability.
