UNLOCK THE POWER OF BLENDING TRADITIONAL AND WEB BASED CHANNELS
Understanding how to assess channel potential and create the right mix of online and offline is integral to succeeding in today’s digital world. Some traditional channels maintain their importance, but digital platforms are quickly superseding them in results. The Insight | Out team is at the forefront of this digital evolution and can support your team in learning how to optimise your distribution management strategy and tactics.
LEARNING PROGRAMS OFFERED
This module ensures that participants become familiar with the most common electronic booking channels, the importance of Single Image Inventory, and the challenges of maintaining the distribution network daily. As technology advocates, we believe that every executive with direct impact on the hotel’s commercials must know the fundamentals of distribution management as well as the integral role of technology in today’s hotel revenue management.
The rapid and continuous changes in online distribution pose many challenges for hoteliers and a rising barrier to entry. This module is tailor-made for each hotel and adapted to its distribution structure and tech stack providing a methodical approach to master online distribution. Our innovative “layer model” describes the movement of rates and availabilities to the points of sale and how reservations are transmitted to hotels, as well as an analysis of costs and net revenue contributions per channel.
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