DIGITAL IS NOT THE FUTURE, IT IS THE NOW

HARNESS THE LIMITLESS POWER OF DIGITAL MEDIA

Digital media has expanded the horizons of every business in the world, and it is critical in industries like hospitality, travel, and tourism as it has the power to directly drive revenue. Excelling in this critical area of marketing can differentiate you in the minds of your consumers. Our interactive programs are delivered by subject matter experts who specialize in digital training and communication for the hospitality industry.
 
All programs may be delivered in person or virtually. Reach out to discuss tailored programs for your needs.

LEARNING PROGRAMS OFFERED

DIGITAL MARKETING

The most powerful online booking channel is the hotel’s own proprietary website. It is the core of all its online marketing. To attract customers and generate bookings, a website needs to have an effective online presence. From review platforms to search engine optimisation, this module concentrates on how a hotel's website presence can be optimised. 

SOCIAL MEDIA AND COMMUNITY MANAGEMENT

Social media offers nearly limitless opportunities to promote your brand, but it is a complex and constantly evolving platform. Optimally leveraging social media requires constant development and current knowledge. This module gives participants the tools they need to make the most of this lucrative medium, by examining the practical steps that hotels and organisations can take to maximise their social media presence.

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