HARNESS THE LIMITLESS POWER OF DIGITAL MEDIA
LEARNING PROGRAMS OFFERED
The most powerful online booking channel is the hotel’s own proprietary website. It is the core of all its online marketing. To attract customers and generate bookings, a website needs to have an effective online presence. From review platforms to search engine optimisation, this module concentrates on how a hotel's website presence can be optimised.
Social media offers nearly limitless opportunities to promote your brand, but it is a complex and constantly evolving platform. Optimally leveraging social media requires constant development and current knowledge. This module gives participants the tools they need to make the most of this lucrative medium, by examining the practical steps that hotels and organisations can take to maximise their social media presence.
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