The untapped potential of online travel in the Middle East
Today’s travelers expect an intuitive booking experience that they can manage themselves on their mobile or other digital platforms. Local online travel companies are redesigning their businesses and are innovating to service this new traveler with a tailor-made multi-device experience from pre-trip inspiration through to post-trip reflection.
Against this backdrop, Amadeus has co-sponsored the latest Middle East Travel Online Overview conducted by Phocuswright. This report sheds light on the trends that will shape the US $78 billion industry in the region for years to come.