The Middle East is “golden goose” of travel: Opportunities revealed at WiT ME

April 11, 2019
Jean Alolor

Movers and shakers of the Middle East online travel industry gathered at WiT Middle East 2019 in Dubai on April 9 to share their plans to unlock the potential of a fast-changing market being driven by youths – 60% of consumers are Millennials and Gen Z, strong spending power and technology developments.

With the global online travel market valued at $638b in 2018, the Middle East currently accounts for a small share, said Mona Faraj, managing director of Insight Out Consultancy, presenting the Middle East Online Travel Report from Phocuswright, but that is set to grow, as mobile penetration increases with UAE and Saudi Arabia among the world’s top 10 online travel leaders and a young population leapfrogging desktop to embrace the immediacy of mobile.

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