The Region’s Inaugural Revenue Optimization Conference Brings Learning, Networking, and Innovations to Hotel Professionals
For the first time in the association’s history, the Hospitality Sales and Marketing Association International (HSMAI) will host its renowned Revenue Optimization Conference (ROC) in Dubai. As one of five ROCs held in international locations this year, Dubai’s conference will convene hotel revenue executives for education, collaboration, and innovation at the Madinat Jumeirah on December 4, 2018.
Each year, ROC delivers the most compelling and comprehensive revenue management event for the hotel industry.
“The Middle East is one of the most rapidly expanding markets for hospitality—we’re pleased to bring timely insights into revenue optimization to the region’s hotel professionals,” said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI.
“ROC continues to be a popular and beneficial event for attendees in the Americas, Europe, Asia Pacific. We’ve drawn on some themes and elements from these other Revenue Optimization Conferences, but the content and experience at ROC Middle East is specially tailored to the unique opportunities and challenges associated with revenue management in the Middle East,” said Mona Faraj, managing director of the HSMAI Middle East Chapter. “This event would not be possible if it wasn’t for the ROC steering committee and a visionary group of sponsors and support partners who shared the belief that the Middle East region deserves to have its own event.”