Learning & Development

Unravel the multifaceted blend of traditional and web-based channel.

Our Expertise:
  • Analysis of the current infrastructure leading to successful distribution
  • Sales quality for OTA and meta search engines
  • Price strategies in multi-channel sales
  • Recommendations for mix of segments, leisure, business, MICE
  • Support at every level
  • Analysis of the current infrastructure leading to successful distribution
learning programs offered
Distribution: Business Models and Systems

Electronic booking systems are ubiquitous in the modern marketplace. The clear majority of bookings are now made through, or heavily influenced by that medium, and up-to-the-minute knowledge of these systems is essential. This module ensures that participants are made familiar with all the most common electronic booking channels, the importance of Single Image Inventory and the challenges of maintaining the distribution network daily, as well as the many differing models of online booking platforms.

Distribution Strategies

No other field in the hotel industry has evolved faster in recent years than online Distribution, and there are no signs of a slow-down. Continuous changes pose many challenges for hoteliers, and a rising entry hurdle. This module will provide a methodical approach to master online distribution. Our innovative “layer model “describes the progress of rates and availabilities to the points of sale and how reservations are transmitted to hotels, as well as an analysis of costs and net revenue contributions per channel.

Digital Marketing

The most powerful online booking channel is the hotel’s own proprietary website. It is the core of all its online marketing and is a powerful tool. To attract customers and generate bookings, a website needs to have an effective online presence. From review platforms to search engine optimization, this module concentrates on how this can be achieved and will arm participants with the right tools to do the job.

Social Media and Community Management

Social Media is a complex and constantly evolving platform and one that seems to provide almost limitless opportunities to promote your business. However, taking advantage of this requires constant development and up-to-the-minute knowledge and expertise. This module gives participants the tools they need to make the most of this lucrative medium, by examining the practical steps that hotels and organizations can take to maximize their Social Media presence, and how concepts such as storytelling and community management can be used to deliver online results.