- “Mona’s extensive knowledge of the Middle East region and connections within the industry, paired with her energy and drive, make her a perfect fit for this role.” said Robert A. Gilbert, CHME, CHA, president & CEO of HSMAI. “The Middle East is a rapidly expanding market for hospitality, and we’re confident that with Mona leading the way, HSMAI UAE will lead the way with strategy and innovation to help members and others in the industry grow business and optimize revenue.”
“HSMAI is of course known internationally for its high caliber training and educational programs for hotel marketing, sales, and revenue management professionals. I am eager to implement many of these components of the HSMAI brand in this region,” said Mona Faraj. “Notably, we are excited to be co-locating the first HSMAI Middle East Revenue Optimization Conference (ROC) with the 2018 HITEC Dubai event.”
The HSMAI Revenue Optimization Conference (ROC) UAE will be held Tuesday, December 4 at the Madinat Jumeriah. This will be the fifth HSMAI ROC event held globally. The other ROC events are in the United States, The Netherlands, Singapore, and Brazil, and are the premier educational events for revenue management executives in the hotel industry.
The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI Digital Marketing Strategy Conference, Adrian Awards, and Revenue Optimization Conference. Founded in 1927 and celebrating 90 years in 2017, HSMAI is a membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region.
Connect with HSMAI at http://www.hsmai.org, www.facebook.com/hsmai, www.twitter.com/hsmai, & www.youtube.com/hsmai1.