Mona lives and breathes hospitality, and her unrelenting energy and passion are the fundamental forces behind the Insight | Out team.
With 25 years of experience in the hospitality industry, Mona has risen to be one of the most respected figures in the industry regionally. She combines her vast commercial expertise with sharp instincts, passion for the trade, and in-depth understanding of the GCC and Middle East to consult, guide, and grow the businesses she works with.
With a far-reaching network of key industry leaders, Mona is admired for her forthright opinions and desire to provide real, honest and productive feedback and work. Insight | Out was established following a brilliant hotel career with Hilton and Rotana, where she established the Global Sales Network, central reservations systems and led the groundwork and framework for the brands’ distribution strategies.
Fuelled by her intuitive understanding that the Middle East requires real ‘hands-on’ support for its rapidly evolving industry across all commercial disciplines, Insight | Out quickly became the go-to consultancy with an agility that outstrips larger, more established companies.
Among her many accolades, Mona holds a Degree in Business Administration from the American University of Beirut with a Total Quality Management certification from Cranefield University in the UK. Mona is also the Managing Director of HSMAI ME, the Middle Eastern chapter of the Hospitality Sales and Marketing Association International.